E.B. Moss has been developing brand-driven promotions, sweepstakes and added value opportunities for more than 18 years. After beginning her career as a copywriter and journalist, she had a ten-year stint as an actor and voice talent before returning to media marketing at E!, Lifetime and then Food Network.

She created Moss Appeal™  in 2001 and has been successfully producing big marketing projects for small companies, and small projects for big companies...such as B:B campaigns for Cablevision, logo designs for NYC public schools, sales collateral for AMC, and sweepstakes for YES Network and TV Guide.

Moss Appeal Green was created in 2006 to focus on promoting companies’ pro-social and environmental contributions.

E.B. first developed a passion for cause-related marketing through her work at Lifetime, where she helped drive awareness for the network's Breast Cancer Awareness efforts among ad sales affiliates. At NCC, she created IKEA’s first-ever chainwide promotion: the “Improve Your World” sweepstakes, which included contributions to the Campaign to End Childhood Hunger and local food shelters, and an Earth Day overlay for children.