E.B. Moss
has been developing brand-driven promotions,
sweepstakes and added value opportunities
for more than 15 years. After working in
marketing at E!, Lifetime and Food Network,
she created Moss Appeal™ in 2001.
Moss Appeal has developed integrated marketing
and promotions such as B:B campaigns for
TV Guide and TV One, USA Network’s
Westminster Dog Show, and YES Networks’
first sponsored sweepstakes.
Moss Appeal Green was created
in 2006 to focus on promoting companies’
pro-social and environmental contributions.
E.B. first developed a passion
for cause-related marketing through her
work at Lifetime, where she helped drive
awareness for the network's Breast Cancer
Awareness efforts among ad sales affiliates.
At NCC, she created IKEA’s first-ever
chainwide promotion: the “Improve
Your World” sweepstakes, which included
contributions to the Campaign to End Childhood
Hunger and local food shelters, and an Earth
Day overlay for children.
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